As I discussed in Piece of the Fame, Meetup is a very powerful tool to connect with people local to you that share an interest related to your brand.  I recently started a Zumba class (yes, teaching) and attracted my class attendees solely through my Meetup group and personal contacts.  In case you're curious, the Meetup link is here.

This video below gives you an overview of how to use Meetup, from getting set up to establishing your first Meetup.  Different from many of the other social media platforms, the objective of Meetup is to specifically organize around an in-personal meeting of the people that you connect with.